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here’s a prediction

  • Listed: October 31, 2014 12:47 am
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By 1996, PolyGram bought another 10%, and in 1998 the Universal Music Group (UMG) acquired PolyGram Group Distribution (PGD) to become the world’s biggest record label. Following a series of major operational changes, longtime staffers Lyor Cohen and Kevin Liles severed ties with Def Jam, which by now had grown to include other hot labels like Atlanta-based Def Jam South (headed up by The Geto Boys’ Mr. Scarface), Disturbing Tha Peace (Ludacris), Def Soul, Jay-Z, Damon Dash and Roc-A-Fella. Though DMX’s product was released by means of Def Jam, his Ruff Ryders crew got a label deal with Interscope. Within the post Cohen/Liles era, former LaFace/Arista big-wig L.A. Reid re-appeared at the helm of the big ship. Then, multi-platinum rapper Jay-Z became the new chief of Def Jam (now part of Island Def Jam Music Group), proving that he too, could do what Rap music guru Russell Simmons’ legendary rapper Kurtis Blow said he wanted to do: ‘Rule The World.’

Sylvia Robinson synergized her abilities as a singer, musician, producer, and record executive to take her whole game to another level. As a crucial player at All Platinum Records, she had a hand in Shirley & Company’s 1975 hit “Shame Shame Shame.” This became a top dance song, and hit #12 on the Pop charts. By 1979, Englewood, New Jersey’s Sugar Hill Gang busted a big move by releasing a classic,http://healthcarepulse.com/site-hcg/freeukrunbuddy.php, “Rapper’s Delight.” In the background were Sylvia, Joe, and their Sugar Hill Record label. Passing their genes on to son Joey, Sugar Hill’s West Street Mob went on to release hits like “Ooh Baby” and “Sing A Simple Song/Another Muther For Ya.” Other aces in the deck included groups called The Sequence and The Funky 4+1. They scored a few hits with “Funk You Up,” “Simon Says,” and “That’s the Joint,” which used a nice sample from my girl Cheryl Lynn’s song “Got To be Real.” We’ll be taking her song apart and putting it back together again in another chapter of this book series, “What Is A Song.”

Afrika Bambaataa was homegrown within the Bronx. He is best-known for taking the radical, independent factions of the Hip-Hop way of life and organizing it all into an urban music society…and for getting the initial rapper, ever. In 1984, he worked on the song “Unity” with the lately departed Godfather of Soul, James Brown. (We’re gonna miss ya,http://www.cuarzo-ourivesarias.com/e2shoes.php, ‘Soul Brother #1.’) By mixing block parties with DJs and break-dancers, he synergized all the varying entities of Hip-Hop through his Zulu Nation. The Zulus educated inner-city youth about their history and empowered them to be productive citizens. His ears had been open to all kinds of music as he became a catalyst for blending rhythmic styles from Africa with Funk, Go-Go, Jazz, Reggae, Rock, Salsa and Soca for the first time in music history.

Between all of this ‘promoting’ (as a college rep), I managed getting an introduction to Russell Simmons at a Jack The Rapper convention in Atlanta by Columbia’s national director of Black music promotion, Miss Mike Bernardo, who is such a sweet lady. At this time, she was next in line towards the vice-president of Columbia’s national promotion department: Vernon Slaughter and Mike Bernardo were responsible for the overall performance of Columbia’s Black radio and club promotion department. Vernon later became one of Atlanta’s top power brokers. He was LaFace Record’s first general manager, personally signing artists like Toni Braxton to the label. He later became a crucial player at a law firm headed up by powerhouse entertainment lawyer Joel Katz, and was the legal muscle behind many artist deals, movie soundtracks and no telling what else!

The future of Def Jam included plans for a lot more affiliations with labels like Atlanta’s Slip-N-Slide Records (Ying Yang Twins). Atlanta was now a city on the move, and Simmons made it a frequent stop on his international itinerary. From Rush Productions and Kurtis Blow to Def Jam, OBR and Rush Associated Labels, to Rush Communications and Phat Farms, the Visa ‘Rush Card,’ a beautiful model-wife and kids, to astronomic amounts of future cash flow, Russell Simmons demonstrated his ability to serve as the Rap game’s foremost guiding hand…and ‘head of the household,’ too. He was the proverbial captain of a ship, navigating through those often-bumpy waters of the constantly shifting Rap/Hip-Hop industry. Def Jam Recordings became an extraordinary multimedia company because of a determined visionary’s ability to reach out and touch people– by means of the power of Rap music and the Hip-Hop culture. Simply put, none of these entities could be spoken of without mention of the great and powerful, “Mr. Rush.”

‘Creatives’ and ‘infamists’ among the likes of Russell Simmons, Rick Rubin, The Bomb Squad and producer Marley Marl locked themselves up in ‘Big Apple laboratories’ coming up using the next lethal mix of sound. When release

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  • Listed by: sokz3587
  • Member Since: October 20, 2014

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